Shakti Pumps


Fractional Column is helping Shakti Pumps with identifying Product Gaps in the Commercial & Industrial Segments, assisting the company in new product introductions and developing a Go-To-Market Strategy for venturing into the Industrial and Commercial Sectors.

FCBR is enabling the company by initiating & assisting in sales organization restructure & roll out for Industrial, Plumbing & HVAC sectors through:

  • Creating Structured Hierarchy
  • Market & Territory Alignment
  • Consultative Selling
  • Channel Strategy
  • Key Account Management
  • Roles Responsibilities & Target Allocation

We manage the company to Consultants, Contractors, Builders and end user relationships to further business opportunities. FCBR is enabling Shakti Pumps in developing a GTM Strategy based on the data collected from the field by monitoring customer demand & competitor activity. Substantial improvement has been made in utilization of current sales enquiry management systems and has helped to enable better review mechanisms.

FCBR is assisting Shakti Pumps in developing robust sales process structure through:

  • Offer Management Optimization & Standardization
  • Effective use of Management Information Systems
  • Effective Performance Management Systems